Corpus Christi, Texas — The Southside Light News in Corpus Christi, Texas announced on Wednesday that they are officially working with Amazon and Amazon Web Services (AWS) to launch a newly integrated newsroom.
The new partnership includes new software and programs that will allow Southside Light News to better reach more news consumers across multiple platforms and devices and will help increase the newspaper’s footprint in both the local and regional marketplace.
“We have invested a great deal of time into this partnership,” says Southside Light Publisher Matt Pierce Briscoe. “What I hope the readers will see is more balanced experience with content created specifically for their experience.”
Briscoe says that most of the changes will not be seen by consumers, but they will be able to tell that it is there.
“Until this month we were using Alphabet (Google) to handle most of our back-end operations, but we felt like we were not getting the desired results,” Pierce Briscoe said. “We wanted to focus more on the content side of things and less on the web development and I believe that AWS lets us do exactly that.”
Over the coming weeks and months readers will be able to see and track long term stories and projects that the Southside Light is working on. They will also be able to quickly track government records and easier than ever before.
“Our mission has always been to deliver information and be fearless with it. We want to be able to do our part in creating a more engaged and informed population,” he says.
Another part of the program that AWS is helping bring to the table is the ability to have content instantly translated from English into three different languages.
“Having a Spanish language translation is huge in helping us meet our mission,” Pierce Briscoe said. “Soon you will be able to accurately translate the entire website into Spanish, Tagalog, German and Portuguese with only the click of a button and it will be an accurate translation.”
It will take about 3 to 6 months for the entire process to become fully integrated. However, some of the systems have already been integrated into the new website and into the apps that are currently being developed.
“This is an exciting time for the Southside Light and we are very excited to be rolling this new technology out right here in Corpus Christi,” Pierce Briscoe said.
The Southside Light was founded in 2018 by Matt Pierce Briscoe and others as a way to increase local civic engagement. In May of 2020, the digital newspaper became part of Route Three Productions, which producers content across various platforms for use across all media platforms. Route Three also specializes in media management and content integration.